The AI Search Visibility Benchmark 2026
Dashverge's original benchmark on how often B2B brands actually get named in AI answers — ChatGPT, Perplexity, Google AI Overviews — for the prompts that matter to their category, and what separates the brands that show up from the ones that don't.
What's inside
The metrics and patterns we found scoring category prompts across three AI engines.
Share-of-AI-answer, defined and scored
A new visibility metric: how often your brand is named, cited, or recommended in AI answers for your category's real buyer prompts.
The visibility gap most B2B brands don't know they have
Directional benchmark data showing the spread between brands that dominate AI answers and brands that never appear at all.
What content AI engines actually cite
The proof types and content structures that get pulled into AI answers — and the formats that get skipped entirely.
How winners structure content for GEO/AEO
The patterns separating brands that consistently get named from brands running the same content playbook and losing.
A benchmark you can score yourself against
A directional scale for where your brand likely sits today, and what moving up a tier actually requires.
What the benchmark found
Directional findings from Dashverge's own category-prompt scoring, not a syndicated study.
Most B2B brands are invisible on their own category prompts
The majority of brands we scored never appeared in an AI answer for the prompts their own buyers actually ask.
Share-of-AI-answer is concentrated, not spread evenly
Cited brands share a content shape
The gap is structural, not a budget problem
Brands that show up aren't outspending the brands that don't — they're structured for AI engines to find and cite.
If an AI engine can't cite you, it can't recommend you.
Built for teams deciding where AI visibility fits the roadmap
If you can't answer whether your brand shows up in AI answers today, this benchmark is your starting line.
Marketing leaders scoping GEO/AEO
See where your category stands before committing budget to an AI-search visibility motion.
RevOps and demand gen owners
Understand why pipeline sourced from AI-assisted research is starting to bypass your funnel entirely.
Anyone who's never measured this
Get a baseline for a metric most B2B teams have never scored, let alone tracked over time.
Share-of-AI-answer is the metric traditional SEO reporting doesn't track.
Find out where your brand ranks.
Read the full benchmark and see how Dashverge's AI Visibility Monitor scores your share-of-AI-answer today.