REPORT

The Agentic GTM Adoption Index 2026

Dashverge's own benchmark on where revenue teams actually sit on the path from copilots to governed agents — and what separates the leading cohort from everyone still stuck at the pilot stage.

WHAT'S INSIDE

What's inside

A directional benchmark of GTM AI maturity, segmented by team and motion.

The copilot-to-agent maturity curve

Where most teams sit today, and the stages between an assistive copilot and a governed agent that executes.

What the leading quartile does differently

The small cohort running governed agents at scale shares a specific set of habits — this index names them.

The governance gap that stalls pilots

Why so many agentic pilots stop at proof-of-concept and never reach production.

Adoption by motion

Maturity broken out across outbound, content, forecasting, and AI-search visibility — the four motions we track.

Where AI-search visibility fits in

Why GEO/AEO readiness is becoming its own adoption signal, separate from traditional GTM automation.

THE INDEX AT A GLANCE

Four signals from the benchmark

Directional findings from Dashverge's own index of revenue teams across maturity stages.

Most teams still sit at assistive copilots

The bulk of the sample uses AI to draft and suggest — not to execute a workflow end to end.

Governance is the top blocker, not capability

The leading cohort runs governed agents that execute

AI-search visibility is the newest maturity signal

Teams that track their presence in AI answers are consistently further along the whole curve.

Most teams have copilots. Few have governed agents. That gap is the whole index.
WHO IT'S FOR

Built for teams benchmarking their own AI maturity

If you're trying to figure out where you sit relative to the market, this index gives you the reference points.

RevOps leaders sizing up their own maturity

Benchmark your current copilot and agent usage against a segmented, motion-by-motion index.

Marketing ops planning next year's AI roadmap

See where the leading quartile is investing next, and where adoption is actually stalling.

Revenue leaders justifying a governance investment

Use the governance-gap findings to make the case for structure before you scale agents further.

Most teams have copilots. Few have governed agents.

See where governed agents fit on your own roadmap.

Read the full Agentic GTM Adoption Index and benchmark your team against the leading quartile.

The Agentic GTM Adoption Index 2026 | Dashverge