Marketing automation integrationDashverge × Marketo
Feed Marketo nurture programs with agent-enriched leads and real-time engagement scoring
Enterprise nurture, backed by agent-scored signal
The Enrichment agent appends firmographic and intent data to Marketo lead records via the REST API, and the Revenue-intelligence agent writes a propensity score that Marketo smart campaigns can branch on. Lifecycle status changes in Marketo flow back so Dashverge never re-scores a lead sales already owns.
- Lead and program-membership sync via Marketo's REST API
- Propensity score written as a custom field for smart list logic
- Lifecycle status respected to avoid re-touching owned leads
- Program membership changes tracked for attribution
Connect in minutes
Authenticate with your Marketo instance and set scoring rules.
Connect your instance
Authorize Dashverge with a Marketo REST API custom service.
Set scoring rules
Define which fields and thresholds trigger agent enrichment and scoring.
Route to nurture
Enriched, scored leads flow into your existing smart campaigns.
What teams run on it
Common plays demand gen teams build on the Marketo connection.
Smarter lead scoring
The Revenue-intelligence agent blends firmographic fit with behavioral signal into one score Marketo campaigns can act on.
Faster MQL-to-SQL handoff
Leads crossing an engagement threshold in Marketo get enriched and routed to sales without manual list pulls.
Program performance review
The Forecasting agent surfaces which nurture programs are producing pipeline versus just clicks.
Dashverge accesses only the lead fields and programs exposed to its Marketo API user, every score write is timestamped and attributable, and program enrollment changes stay under your existing Marketo permissions.
Score and route leads faster with Marketo
Connect Marketo and let Dashverge agents sharpen your nurture funnel.