Marketing integrationDashverge × Google Ads
Connect campaign spend and conversions to the pipeline they actually influenced
Spend gets tied to pipeline outcomes
The Content/Campaign agent pulls campaign, ad group, and conversion data from Google Ads and matches it against the accounts and leads it produces in Dashverge. Dashverge writes closed-won and pipeline attribution back so spend decisions are based on revenue, not click volume.
- Imports campaign, ad group, and keyword-level spend and conversions
- Matches converted leads to originating campaigns for attribution
- Flags underperforming spend to the Content/Campaign agent
- Writes pipeline and closed-won outcomes back for ROAS reporting
Connect in minutes
Link your Google Ads account and start attributing spend to pipeline.
Authorize Google Ads
Connect your Google Ads account with OAuth from Dashverge.
Map conversion goals
Align Google Ads conversion actions with Dashverge lead and pipeline stages.
Track attribution
Spend and pipeline outcomes reconcile automatically as leads convert.
What teams run on it
Demand gen teams use Google Ads to justify and reallocate spend.
Pipeline-based ROAS
The Content/Campaign agent reports return on ad spend against closed pipeline, not just conversion count.
Budget reallocation cues
Underperforming campaigns get flagged for pause or rework before budget is wasted.
Keyword-to-pipeline tracing
See which keywords and ad groups actually produced sales-qualified pipeline.
Dashverge reads campaign and conversion data scoped to the Google Ads accounts you connect, and writes back only pipeline and closed-won outcomes needed for attribution — every write is logged and traceable to its source lead.
See what your ad spend actually closes
Connect Google Ads and let Dashverge tie every dollar to real pipeline.